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Halco s Holographic Finish technology offers a unique visual appeal

From the lures, the rods you have your standard production rods and reels and we take that to the next level by customizing them and tuning them so they outperform other reels

Whether its 3 days or 300 kilometers

If the alligator becomes drawn to your lure or bait, swiftly reel it in and relocate to a different spot

In 2017 this was in excess of 40,000,000 and the record was broken in 2021 achieving 43,600,000

The leading fishing lure brands globally as of 2025 include Rapala VMC Corporation (Finland), which holds the largest global market share with revenues of approximately $380 million from its lure portfolio