To really understand this category, we had trouble forecasting (as did many others)
It was particularly interesting to learn what lasting impacts a GLP-1 medication may have on consumers they continue to try to maintain those healthy eating habits even as the food noise returns. As a result of the study, we have identified key implications for brands and retailers regarding product prioritizations and how we can best convey product benefits to support weight loss journeys, both during and post GLP-1 therapy, said Jami McDermid, CROSSMARK Sales Agency President
This article explores the mechanisms, evidence, and practical considerations for supporting natural GLP-1 production through diet and lifestyle
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