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The barriers that spike are structural: Variety packs or trial sizes aren't available jumps from 12% to 18% (+6pp), The size/format I want isn't available from 11% to 17% (+6pp), Not sold where I usually shop from 14% to 20% (+5pp), and Delivery fee is too high from 12% to 17% (+5pp)
Kim KS, Lee YH, Yun JW, Kim YB, Song HY, Park JS, et al
16.5% vs
To be used as part of a balanced diet and healthy lifestyle
This information is then integrated to support primary research and market sizing, with validation from key stakeholders such as distributors, manufacturers, and associations
K.VilsbollT.KrarupT.MadsbadS
US$ 29.16
US$ 29.23
US$ 26.89
US$ 21.21
US$ 27.84
US$ 29.85
US$ 28.34
